A website audit is a process where you can check or analyses how your how various search engines such as Google, Bing, etc., see your website's performance and ability to offer apt solutions to the searchers.
To get measurable results, you have to create an implementation plan for your SEO audit process.
The main idea behind the audit is to identify as much as possible foundational issues which are affecting search performance as possible. Here are the steps to follow in an SEO audit process:
Find Technical SEO Issues
Find Website Structure Issue
Look for On-Page SEO Issues
Check Potential Off-Site Problems
Find User Experience Issues
Analyze Content Gaps and Opportunities
Get Insights into your Competitive Marketplace
An audit can be described as a "health check" for your website. It involves a more or less standard procedure and must be done regularly.
Here is the List of Technical Audit Parameters:
Indexation Analysis
Status Codes
Redirects
Page Speed
URL Structure
Robot.txt
XML Sitemaps
Canonical Tags
Duplication
Crawlability
Legacy Domain Issue
Keyword
Mobile SEO Analysis
On-Page Audit:
Site Content Structure
Keyword Research
Page Copy Theme Analysis
Meta Data Analysis
Images and Video
Internal Linking and HTML Sitemaps
It is imperative to carry out a detailed SEO audit for your website. Outsourcing the task to a reliable and efficient SEO marketing agency in India, you can get a complete analysis of the SEO glitches present on your website. A comprehensive technical SEO audit is the first step to improve the SEO of your website and to scale your business.